questions / analytical
analytical questions
01 What is the difference between a leading and lagging indicator? Give an example.What interviewers actually test, why NPS is the wrong example, and how to answer with Slack and Facebook as evidence. standard → 02 How would you measure the success of Instagram Stories?How to pick a defensible north star for Instagram Stories, reject the wrong candidates, and handle cannibalization and Reels follow-ups at Meta. standard → 03 How would you measure the success of Google Photos?A defensible north star for Google Photos in 2026, with a full metric tree, counter-metrics, and the Google One monetization angle most candidates miss. standard → 04 What are Netflix's top 3 metrics?The right answer reflects Netflix's 2025 shift away from subscriber counts. Know the three metrics they actually report and why the hierarchy matters. standard → 05 How would you measure the success of WhatsApp?North star, retention, network depth, and the Business API monetization bridge. A structured answer for Meta PM interviews. standard → 06 Engagement is rising but revenue is falling. What do you do?The two-metrics conflict question. Four root causes, a worked diagnostic, the weak answer to avoid, and the 2026 AI angle. hard → 07 Which metric would you never optimize?The counter-intuitive PM interview question. How to name a specific metric, explain the Goodhart's Law trap, and hold your position under follow-up. standard →